SgInstaBabes Digital Marketing Services
SgInstaBabes is a Singapore digital marketing agency that specialises in social media marketing, content marketing, influencer marketing, event support and talent management. We have 110 000 social media followers, a database of over 5 000 social media influencers, a team of content creators and a wide network of business contacts. This gives us the ability to create viral content, spread our clients’ brand message far and wide and organise memorable events. With the ever-increasing number of online media viewers, our services beat traditional advertising by far with lower costs.
Content marketing involves creating videos, articles or photos which are relatable, entertaining, informational and drives interest towards specific brands or products. It is one of the most effective methods to drive traffic and eyeballs to a brand, create brand resonance and convert impressions into sales. The best part is, if our content goes viral, our clients will get a great return on investment, unbeaten by any other forms of marketing.
Here’s a video which we have created for Get Juiced, a three-room club at Clarke Quay. This video was published when Get Juiced was just launched and now they’re one of the most visited clubs in Singapore. With just a small four-digit budget, this video has achieved the reach equivalent to $4500 worth of Facebook ads. These views were obtained from over 7 000 Facebook users sharing the video and recommending Get Juiced to their friends.
And here’s an article which we did for Ultra Singapore 2017, which garnered 68 000 views and 4 700 shares with no paid advertisements. Needless to say, we’ve found the formula to make content which our audience love to watch or read and share with their friends.
Vis-a-vis, influencer marketing is more cost-effective compared to traditional ads. For example, $400 worth of Facebook ads will give your campaign an average reach of 64 000. In comparison, a shoutout from one of our core influencers will give you about the same reach for half the price.
Other advantages include:
- Social Approval and Relevance. Consumers find brands endorsed by their peers more authentic and easier to relate to compared to brands traditionally advertised to them.
- Higher Engagement. Instagram influencer shoutouts have been shown in a research to get 80 to 200 times more likes and comments compared to Facebook and Instagram ads.
- Less Intrusion, More Acceptance. Social media users tend to view sponsored influencer posts 5 to 8 times longer than traditional paid ads.
- Free Content. With modelling experience and good photography skills, our influencers can provide you with photos of themselves and your products for your own social media usage.
- Targeted Audience. Depending on your brand, products and budget, we’re able to choose the most suitable influencers to target the audience whom you want.
With our huge database of influencers, efficient communication method and diligent management, we can organise influencer campaigns faster and more effectively than any other influencer agencies in Singapore. Plus, we have our core influencers, groomed and coached to tell our clients’ brand stories in the best possible way.
For example, we recruited 100 influencers for Blackwhite Productions’ 12 New Year’s Eve Countdown Party in just seven days and managed their shoutouts within the next 2 weeks. And these influencers each has an average of 600 likes and 10 000 impressions per photo.
We recruited six mega influencers not just to attract party-goers to DBS Live Fresh’s booth, but to also take photos with all who visited the booth.
We were also the exclusive influencer agency for Singapore’s top bicycle-sharing platform, oBike when they first launched their service in Singapore. We recruited 22 influencers for them. As a result, oBike became the top downloaded app in both the Apple’s App Store and Google Play.
We’ve also run influencer marketing campaigns for dozens of companies.
Lastly and most importantly, due to our in-depth research, we’re good at spotting and filtering out fake influencers who bought their likes and followers and have no actual real influence. Yes, a lot these people do exist and the problem is much more rampant than you think. We’ve seen “influencers” with 50 000 followers but with each post getting fewer impressions than real influencers with just 5 000 followers.
In addition to content and influencer marketing, we provide multiple services to enhance our clients’ events, whether it’s a party or non-alcoholic event. Those services include:
- Signature Parties. Our party, your venue. We’ll organise the entertainment, sponsors, ticket sales, media coverage and marketing.
- Promoters. We provide promoters to maximise ticket sales for your events.
- Crowd Fillers. Parties are only as fun as the people who attend them. If you’re organising a party and need a beautiful and fun-loving crowd of babes to attend it and to pull in more people, it’s a no-brainer that we can help.
Talent, Model & Actress Recruitment & Management
We provide talent recruitment services for models, actresses and event ambassadors. Due to our large database, we can recruit talents according to your desired demographics or style. Here are some examples of events, television shows and commercials which we supplied manpower (or babepower) for.
We recruited 3 ambassadors for V-Moda’s launch in Singapore.
We’ve recruited eleven actresses for the Toggle series, The Breakup List in just three days.
Lastly, we got four actors and four actresses for Workforce SG’s online series within 24 hours of their request. Having a database of beautiful and popular babes does come with many benefits, business-wise, of course.
Digital Marketing Singapore
Whatever your digital marketing needs are, fill in the form below and one of our consultants will contact you soon. Consultation is free and remember, the more you tell us about your brand, the better we can customize a campaign for you. You can also email us at firstname.lastname@example.org or send us a message on our Facebook page or Instagram account.